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ALWAYS ON your behalf

As first-time home buyers, there were many times Helena adeptly helped my partner and me navigate complex unknowns. From picking a lender to narrowing our options she was always present, rapid, and efficacious in helping us find solutions. In the hot and fast-paced SF market, it was nice to have someone to call day or night seven days a week that got RESULTS. When we found our home, she went into overdrive getting us a competitive price and then closing despite very real, nearly deal-ending challenges. Helena and her team were truly a joy to work with and we hope to do so again.

Chaz P., Buyer

Absolutely exceeded expectations. This is coming from someone who has been in the Real Estate business for over 20 years.

Marvin F., Real Estate Developer

Helena and Team were great from start to sale. A relationship that started almost ten years ago when buying my first home eventually led to Helena supporting us again as we looked to move into our next phase in life.Everything from the communication needed from the seller's perspective and coordinating each phase from staging, marketing materials to the actual showings was super creative. Helena and the team were trustworthy and transparent throughout the process and we're happy to have had a smooth close. Thanks again!

Taz & Kelle P., Sellers

It was an absolute pleasure working with Helena and her team. Helena was super knowledgeable, proactive, responsive, and accommodating. She helped us navigate an incredibly competitive market to and (and win!) the house of our dreams. She confidently led us through every stage of the process and truly went above and beyond to ensure we were comfortable and happy along the way, and with the outcome. San Francisco is a tricky market, and I'm just so grateful to have had Helena's wisdom on our side. I trust her wholeheartedly and she'll be the first person I call next time around!

Cori D., Buyer

Helena and her team represented me in the sale of a house and adjacent lot in Hayes Valley during the pandemic. Helena is professional, diligent and always stays in close communication. She takes a very active approach to marketing and is never shy about expressing her opinion. The sale turned out to be somewhat unconventional and that is when Helena truly shined. She was adept at feeling out the buyer's agent for what was important to them and kept the deal on track in a tight timeframe. Kudos as well to her team, who didn't miss a beat when she was traveling. I will absolutely work with Helena again.

Art W., Seller

We had no idea how we would find a new home from across the country in the middle of a pandemic. Then we met Helena! Between video tours, educating us about the San Francisco market, dedicating time to us in person, and masterful negotiation on our behalf, we could not have been happier with our decision to work with Helena and her team. Even after we closed, she and her team helped us find a designer and facilitated access when we couldn’t be there. Helena and her team consistently go above and beyond and we cannot recommend working with them highly enough. Helena and her whole team were truly amazing during our homebuying process.

Mike & Marissa, Buyers

Working with Helena on our San Francisco home search was a 10 out of 10. She found opportunities we didn’t know existed, appropriately challenged us to think outside the box, and ultimately made our dream house happen. Helena worked tirelessly with us and was there every step of the way, usually one step ahead of everyone else. In addition to being a key player in the overall execution, she became a trusted and invaluable thought partner to our entire process, adding value at every turn. Her ability to develop and draw upon a deep network of relationships was just as valuable as her technical real estate knowledge. Throughout our work together, Helena was extremely professional, responsive, well organized and of high integrity. If we could do it all over again, we wouldn’t change a thing.

Chad & Emily, Buyers

Helena and her team were great to work with. They successfully listed, primped, showed and sold our home while we were thousands of miles away. Helena is extremely patient and professional, and most importantly sold our house within a week and for far more than we expected. We happily recommend Helena to all our friends and family and would jump at the chance to work with her and her team again.

Karen L., Seller

I never had to worry about anything throughout the entire process. It was seamless from day 1. They were on top of everything making the move effortless. Their guidance was on point and professional. Helena is an amazing negotiator and I was able to secure an excellent outcome during Covid! Couldn’t be happier. Highly recommend!!

Wendy K.

They were extremely thoughtful about every decision that went into selling our condo and brought a sophisticated strategy that optimized for the best possible outcome. Most importantly, they were kind. I've enjoyed every conversation with their team and I walk away from each conversation feeling satisfied, fully educated, and completely comfortable. Their approach is warm and you can trust that they have your best interest in every decision that is made. I walked into the process feeling overwhelmed by everything that I did not know, but was immediately relieved to be in the hands of true experts who care about their clients. They were never "too busy" nor did I feel like there were ever "more important clients". I always, always felt like they were there to support me and my family and would drop anything to help. One of the most noticeable benets was their ability to project manage the entire process. I didn't realize how much work goes into selling a condo (e.g. improvements to the house, vendor selection, contracts, staging, etc) and Jennifer / Helena seamlessly project managed every aspect. I felt like I didn't have to really lift a nger. Everything was precise, done with attention, and delivered on-time (if not early). We were operating within an extremely tight window, and Jennifer / Helena didn't miss a beat. I really don't know how they do it! Overall, I could not recommend Jennifer and Helena more. They were true professionals and an overall pleasure to work with.

Daniel C., Seller

Amanda’s Knowledge of our market and network with her peers is without equal! She was so accommodating to a pair of first-time home buyers and we felt like we could ask her any silly question without fear of judgement. She worked incredibly hard for us to land our dream house; you’d put yourself at a disadvantage by choosing anyone else. Thanks again, Amanda (and team)!

Dan & Michelle, Buyers

Helena is an extraordinary professional. She's incredibly competent, calm and balanced. Her knowledge of the entire process and all of its details (from inspection to financing, to paperwork, legislation, close process, escrow, even "technical" details about the property itself) made us feel completely at ease throughout. Helena is literally always on - extremely responsive and on top of every details. We never for a moment felt behind the curve. She also very high EQ. She can genuinely connect with her customers and feel when they have concerns and that enables her to be proactive about the human aspect of the transaction as well. She constantly checks in with her customers to make sure everything is progressing well. Helena is very passionate about what she does and it shows. We highly recommend her. Thank you Helena!

Giorgio W.

Helena is a true professional. She is very knowledgeable, straight-forward, even-handed, and a trusted advisor. We bought and sold a home within weeks of each other around Thanksgiving. Despite what is a daunting SF housing market, we were able to execute both transactions with little effort. As well, we got a great price for our old house and bought a wonderful new place for a very fair price. I would recommend Helena to anyone seriously considering buying or selling a home in the SF market.

Darren Schulte, Buyer

Helena and I didn't work long together, before I was in my new much loved place. She was patient with my first time homebuyer questions - and got right to the point with answers and realities. She is very accessible and communicative. When people asked how I found a place in 21 days and got my first offer accepted - I say, "you should meet my realtor, she's a firecracker."

Kearstin, Buyer

Extremely professional...always delivered on promises, always on time. Advice and counsel high valued.

Cynthia Burks, Buyer

When Helena found us our home 8 years ago, she was incredibly patient with us as first-time buyers, she learned our taste, assessed our needs and she delivered. We loved living in that gem of a home every day. Fast forward to 2017, ready for a bit more, we never thought to turn to anyone but Helena. Again, Helena delivered. With incredible professionalism and a true sense of what is right for the client, Helena was with us every single step of the way (and I mean every step). Her knowledge of the San Francisco real estate market, her deep network and impeccable reputation among her peers, her dogged scouting and strong command of the bidding process landed us our dream home. This time, too, our demands had doubled: we had to sell our current home to make the dream reality! Helena put her network into high gear for remodeling, cleaning, staging, marketing, and selling. She guided both the sell and the purchase in well under 2 months. 20 years from now when we are ready for a change, we will again turn to Helena. That kind of fidelity is only earned.

Meriem & Dimitri Curtil, Buyers

Can I give more than 5 stars? This is the second time we have had the pleasure of working with Helena and her outstanding team at Paragon. First time three years ago as the Buyer and most recently as the Seller. Both times Helena was amazingly professional, hard working, and used her vast experience to get us more than a fair price (much more :-). We cannot recommend Helena enough. She is who you want in your corner when dealing with this crazy San Francisco real estate market!!!

Aaron, Buyer & Seller

Helena was great to work with! With excellent service, market knowledge and experience she was very valuable in searching for our new home. We had so many 'must haves' on our wish list and Helena was able to find a perfect home for us. As first time home buyers in San Francisco we had to act fast and make big and many times overwhelming decisions in a blink of an eye. Helena guided us through the entire process in a way that made us feel very comfortable. She has a passion for her work and that's what sets her apart. Thank you!

Ivana Brandl, Buyer

Helena is hands-down the best realtor -- with a capital R -- I have ever worked with or known. She helped me sell my house with such amazing results, creativity and professionalism. A joy to work with. She's a genius. I would settle for nothing less than Helena when I purchase -- or sell -- a new home in the SF Bay area. My house sold in 10 days for 33 percent above asking -- thanks entirely to her. My highest recommendations. Please email me if you have any questions re Helena, she is just the best.

Gina Smith, Seller

Rock Star! Helena quickly zones in on what you like/love and eliminates the noise in a crowded challenging market. She is tireless and always upbeat about the process. Amazing guidance with a difficult client (that would be me). 1.5 years after a casual dinner discussing the market neighborhoods, types of properties, values…we closed on a property that I am thrilled with. The deal was a win win outcome for all parties involved. If you are serious about a real estate transaction I couldn't recommend Helena highly enough. I headhunt CEO's and amazing leaders for a living and Helena is at the top of her game.

Todd Greenhalgh, Buyer

Helena Zaludova worked with us on the purchase of our first home. We originally met her at an open house over 3 years ago. We looked extensively for about 4 months, putting in an offer on a long shot, then finally cooling off on our search.We looked her up again in August and by September we were closing on our house. We ended up in a home we never thought we could afford in a great neighborhood of SF. Helena handles multi-million dollar homes regularly, but we never felt that we were getting anything less than her full attention. She has a great way of being forthright without being rude- she won't blow smoke or over-promise, and she will manage your expectations well, which is important in SF. She is very knowledgeable, not only about the market here, but also about the things to look for in a home, including red flags.We had a great experience and couldn't recommend her more highly.

Patrick L., Buyer

Helena has represented us in sales and purchases a half dozen times over the last decade. We've received excellent representation on every transaction she's handled. Several involved very complex estate matters requiring precise timing. I would highly recommend anyone seeking representation in S.F. to speak with Helena before choosing a realtor. Her integrity, market focus, organization, detail and strategic negotiation skills are exemplary.

Rick Klein, Buyer & Seller

Helena did the impossible: she found us a great house in SF that we could afford! Without her hard work and reputation it would not have happened. I would strongly recommend her - thank you Helena!

Adam Purcell, Buyer

Helena Zaludova was our agent when we sold our Richmond District home in October 2012, and we can't say enough good things about her. I actually knew Helena before she was doing real estate, and it was clear to me that she was going to be a natural in the business. She is honest and direct but empathetic, giving you the facts and backing up her recommendations with clear and convincing evidence. I felt 100% comfortable that Helena knew what she was doing, and I am glad we accepted all of her recommendations. Helena's communication was outstanding throughout the process. She jumped on top of issues that required attention, and she chilled us out when we got wound up about unimportant stuff. In retrospect, it's clear to me that Helena's pricing and marketing strategies were perfect, and the vendors that she recommended got the job done. Most importantly, she got results; we received two offers and ultimately sold for about 2.5% over asking. Helena gets my highest recommendation. There may be other agents of her caliber in San Francisco, but it's hard for me to imagine anyone better.

Steve Bamberger, Seller

It’s my pleasure to recommend Helena. She truly gives her clients 100%. Always there, always willing to go the extra mile. Not only did she handle my San Francisco house purchase flawlessly, but she was there to help me with the post purchase house fixes.

Asael Dror, Buyer

I have worked with Helena as a stager for the last 3 years and it has been a pleasure. Helena excels in managing all aspects of the selling process from coordinating marketing to executing the fine details of the contract. She lives for real estate and loves what she does.

Heidi Maier-Deveau, Stager

Helena is a strategic, knowledgeable & personable agent. We purchased our first home with her in 2008. She was aggressive with our offer and we landed our dream condo. Four years later we relocated and initially went with a different realtor (HUGE MISTAKE) and we had no where near the level of professionalism and attention to detail we had with Helena. We took our condo off the market and listed again with Helena. Her staging, off-market marketing and open houses were flawless and she sold our apartment within a short period of time. We have met with many realtors over the years and no one knows SF better or fights for clients the way Helena does. She has a proven track record of success and for anyone looking for an SF agent, I would look no further. She is a rock star agent.

Virginia Nicoletti, Buyer & Seller

Helena has smart ideas and knows her business very well. She delivers high quality marketing and personal attention to each and every client. I have hired Helena to help me buy and sell and home in San Francisco. She listened to my needs and guided me beautifully through the process both times. I have confidently referred Helena several times and would never use another agent in the San Francisco housing market.

Zillow Reviewer, Buyer & Seller

Helena is a top-notch professional who GETS THE JOB DONE! I can't say the same about other realtors, but she is actually intelligent!!! She is aggressive, but never pushy. You'll be thoroughly pleased to have her as your agent.


Helena sold my condo in June. She worked tirelessly to get me the best offer and to make sure that that offer went through. She pursued information before I even knew to ask for it. She promised me great results, and great results is what I got. She is there for the seller, not herself, and that was refreshing! Without hesitation I would recommend Helena. She is a gem...

Jennifer Aza Allan, Seller

I have retained the services of Helena for help with the purchase and sale of two properties and we are currently working on a third property. I find Helena to be professional in manner and execution, and her confidence is matched with her follow-through. I especially appreciate her negotiation skills which always seem to minimize our purchase outlays and maximizing our sell offers.

Buyer & Seller

I recently closed an S.F. real estate transaction in which Helena represented the OTHER side of the deal. She handled all aspects of a very complicated transaction (purchase and sale of a TIC interest requiring a retooling of portions of the building's TIC agreement to permit fractionalized financing, which the original version put into place years ago did not contemplate) professionally, graciously and highly competently. She was very calm and clear-headed through some "interesting" twists and turns. She pushed us and our agent gently when appropriate, but not in an offensive way. As I wrote to her shortly after closing, I can not think of higher praise than that given by the other side of a deal. She worked well with our agent and facilitated holding the deal together and bringing it to a closing. I appreciated her services and would gladly work with her (or, more precisely, opposite her) again.

Norbert S., Buyer


I had the pleasure of working with Helena Zaludova on the purchase of my new home. She understood exactly what I wanted and recommend the perfect property to suit my needs. Helena is a true professional and trusted advisor. She's knowledgeable, savvy, intuitive, responsive and patient. She worked through what could have been a complex transaction with open communication - the buyer and seller were very comfortable with the transaction. Very smooth process start to finish! I would highly recommend Helena Zaludova to buy or sell your property.

Gina L., Buyer

Several years ago I sold my place, moved up to the city and asked around for agent referrals. Some established agents seemed very slick but you know that their staff would be doing most of the work. Other agents seemed distracted and you know that returned calls would not be their priority until you were ready to make an offer. Then there was Helena - the kind of person who takes the time to get to know you and make you feel as though you are their only client. So after interviewing 4 highly qualified individuals, I decided to go with my prior realtor's recommendation: Helena. In this particular sale it was really a great opportunity to see what value an agent can bring to the table when problems arise. Not just simple problems, but complex issues that were out of our control and that could have easily ended the deal. Helena had the contacts, patience and negotiating savvy to see these problems through to resolution. Continued...
She was also able to keep balance in the discussion between what the seller and me as the buyer, were asking for without compromising her representation of my interests. Keeping the focus on the goal is very important when emotions are swayed by roadblocks. Helena was particularly excellent at that. What I also found admirable is that she acts as your agent - not as your therapist or mother. She offers neutral advice and doesn't push you in any particular direction just to close the deal. At no time do you feel like there is any pressure which allows you to look and bid on something that suits you and not your realtor. In the business of real estate - the agency is important but most important is the relationship between you and your agent - I trusted that Helena had my best interests in mind and would recommend her to anyone.

Dave P., Buyer

Helena Zaludova is a real pistol of a real estate agent and a delight to work with. Last year I contacted her to look for income properties in San Francisco and San Mateo Counties. Helena thoroughly vetted properties before taking me to view them and consistently showed me units that were well within the parameters I laid out for her. She was always a joy to work with and thanks to her enthusiasm and diligence in pursuing my goals, as well as her excellent service and professionalism, I purchased two properties. I would highly recommend her services to anyone looking for property in the Bay Area.

Terri W., Buyer

Not enough realtors engage in the intricacies of buyer financing, but they should and they should take lessons from Helena. As a Transaction Coordinator for residential mortgages, I needed to be in constant contact with buyers AND their realtor. Where others often made themselves scarce, Helena remained part of the process throughout the escrow and financing period keeping the flow of information open. She communicates with clarity and professionalism and stays focused until the deal closes. You only want Helena!

Justine Hebron, Mortgage Transaction Coordinator

You want to buy a house with almost zero stress, call Helena. She has the answer to every conceivable question. I asked her thousands, and she has you covered. She'll have everything prepared, do the leg work, and she'll listen to feedback. Save yourself interviewing others. I fired the first 2 realtors I used from Prudential and Alain Pinel. Helena will have you in your house before you know it. And she'll send you a nice Christmas present after-wards!

Ian Casey, Buyer

I would highly recommend Helena if you're in the market to buy or sell in San Francisco. She helped us purchase our first home in Hayes Valley and we found her highly professional and super savvy. After several bad experiences with other agents and mortgage brokers, I didn't have a lot of faith in finding a good real estate agent - but then one day while we were just visiting random open houses we found Helena. From the moment we met, we were impressed with how knowledgeable she was about the city and her positive attitude.Professionally, one of the best things about Helena is her follow up. Although she has several clients, she is never too busy for you and always returns your calls promptly. When she promises to do something, it's as good as done. Also, we appreciated how she more than once was flexible enough to let us ruin her Friday evening by meeting because it worked best for us. Continued...
It's been more than six months since we purchased our home and she continues to follow up with us to make sure we're happy with everything.I also really liked how she provided honest and reliable feedback. Buying your first home is not the easiest decision to make and she was very patient with us.On a more personal note, Helena is a stunning woman, so beautiful, incredibly chic, and someone you'd look at and think "totally out of my league". Not to sound self deprecating but I expected her to somehow be too good for us, but surprisingly she was incredibly welcoming and warm... something you'll find out if you ever have the chance to meet her. Helena's website is Check her out!

Maria L., Buyer

Knowledgeable and thorough.

Ain McKendrick

I first met Helena Zaludova in September of 2017 when an acquaintance informed me of a positive experience with the Paragon Real Estate Group. Upon my contact with Paragon I was contacted by this wonderfully enthusiastic and knowledgeable agent. Helena answered all of my questions over the coming months and when I was ready to list my home in San Francisco l choose Helena. We formed a great partnership based upon trust and her vast knowledge I had come to respect and trust. She was a wonderful agent who not only exceeded my expectations on providing design consultation, staging and recommended upgrades that I followed to the letter. The result garnered myself and my family far more than we ever expected from the listing price. If you want a trusted proven agent - Helena Zaludova highly valued real estate professional.

Cordell Ward, Seller

Amazing partner to us. Professional, dependable, with great insights on the market. She also provided strong leadership/guidance on helping us make minor modifications to increase the appeal of our house. She is straight forward, and keeps things on deadline. She also helped to buy our new house. Loved interacting with her...wish we had another house to buy or sell just to work with her! Team is terrific as well. You will be in good hands.

Cynthia, Seller

Helena helped us in finding the perfect home in San Francisco with patience, understanding, diligence and persistence. We were extremely picky buyers which extended the time frame (5 years!!) but in the end we couldn't be happier with the outcome. We give all the credit to Helena! She worked tirelessly to find, evaluate and close the deal for us in this crazy market. Helena and her team sold our townhouse in San Francisco in record time. Her strategy was on point - from pricing to marketing - which enabled us to accept an offer within 5 days of hitting the market well over asking. The entire process was quick, efficient, flawlessly executed and exceeded our expectations. We highly recommend Helena and her team for anyone looking to buy or sell in San Francisco.

Rachel S., Seller

Helena and her team performed exactly as promised. She was accurate in estimating the asking price and in predicting the days on market. Her marketing strategy was perfect, making the sale easy, removing road blocks and keeping her clients stress free during the entire process. What more could one ask for?

Bill D., Seller

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